Ohio Soybean Council Launches Marketing Website for Domestic and International Buyers
The Ohio Soybean Council (OSC) launched a new website to connect buyers and sellers of Ohio soybean oil, soybean meal and food-grade soybeans. The site positions Ohio soybeans as a premium product to buyers in domestic and foreign markets and helps facilitate contracts between buyers and Ohio soybean farmers and exporters.
“Exporting soybeans to other countries is important to Ohio’s farmers — about half of the soybeans grown in Ohio are exported — which is why expanding international markets is important to OSC and soybean checkoff,” said Katie Reardon, OSC Global Demand and Market Development Manager. “The whole concept behind creating this site was to have a customer-focused platform available to educate and provide buyers with the resources they need when purchasing Ohio soybeans,” added Reardon.
As the 7th largest soybean exporter in the country, Ohio’s soybean industry provides a quality, convenient, and sustainable export product for international markets around the globe. OSC wants buyers to know that working with Ohio growers gives them a competitive advantage in the marketplace. Introducing international audiences who have little understanding of the sustainability of Ohio-produced soybean products remains a priority.
“OSC is working to create forums, such as website platforms, where soybean buyers can meet with Ohio exporters, farmers and universities to discuss Ohio’s soybean quality and address any concerns soybean buyers may have,” said Bob Suver, OSC Board Member and Clark County soybean farmer. “Whether through trade team visits, marketing efforts, or customer outreach, OSC is dedicated to expanding the global market for Ohio’s soybeans,” added Suver.
The site highlights Ohio farmers, provides current data for Ohio markets, offers regular updates on growing and harvest season, and gives contact information for Ohio soybean exporters. As the platform develops, buyers can expect to receive E-newsletters and information on webinars focusing on Ohio soybean updates.
“We take pride in our soybeans, and we want buyers to know that,” said Suver.
The new site can be accessed at ohiosoyadvantage.com.